Sell in Switzerland
Without the Customs and VAT Headache
Switzerland is one of Europe’s most lucrative ecommerce markets — and one of the hardest to enter from outside the EU. Hoi-Commerce solves that by becoming the seller itself: you sell to us at B2B rates, and we list, sell and support your products across our Swiss sales channels. Customs clearance, VAT remittance and returns handling are entirely on us.
Why Switzerland Is Worth the Effort — Even Though Most Brands Skip It
With roughly 9 million consumers and some of the highest disposable income in Europe, Switzerland is a premium market for quality-focused brands. Swiss shoppers are used to paying more for reliable service and fast local delivery — and Switzerland’s position outside the EU customs union means fewer competitors bother to show up. That gap is where the growth is.
Selling Into Switzerland, Fully Handled — Six Things We Take Off Your Plate
Hoi-Commerce isn’t a tool, and it isn’t an agency. We buy your products at B2B rates and sell them as an independent Swiss merchant, headquartered in Zurich with full local operations.
- Import & Customs — we manage import, documentation and duties end-to-end. Your goods cross the border without you lifting a finger.
- Swiss VAT — registration, ongoing remittance and compliance sit with us, not you.
- Swiss Returns Address — local intake, inspection and processing that meets the standard Swiss customers expect.
- Swiss Sales Channels — we list your products on the highest-reach marketplaces in the country and optimize continuously.
- Localization & CHF Pricing — product data, imagery and pricing adapted to Swiss market norms.
- Local Customer Service — first-line support in the local language for strong reviews and repeat purchases.
Why Most International Brands Never Make It Into the Swiss Market
Switzerland’s appeal comes with real friction for anyone selling in from abroad:
- Customs clearance — every shipment into Switzerland needs a customs declaration, documentation and import duties handled correctly.
- Swiss VAT — once you cross certain revenue thresholds, you need a Swiss VAT registration, a fiscal representative and ongoing VAT filing.
- Returns — without a Swiss returns address, refunds and exchanges become slow and expensive, and it shows up in your conversion rate.
- Local marketplaces — the platforms with the strongest reach in Switzerland are largely unknown outside the country, and building a presence from scratch takes months.
- Local pricing and support — Swiss customers expect prices in CHF and support that matches local service standards.
Three Steps to Selling in Switzerland
1. Send Us Your Data — share your bestsellers with B2B pricing and basic product information.
2. We Sell — we list and sell your products through our Swiss sales accounts.
3. You Grow — you ship to us. Customs, VAT, returns and support run entirely through Hoi-Commerce.
Ready to Sell in Switzerland?
Frequently Asked Questions About Selling in Switzerland
Yes. Because Hoi-Commerce buys your products B2B and acts as the Swiss seller itself, you don’t need a Swiss VAT registration or a fiscal representative. We handle the entire tax process.
We do. Import, customs clearance, duties and ongoing VAT remittance in Switzerland are fully part of our operations as a Hoi-Commerce partner.
For direct selling, yes — otherwise returns become slow and expensive. With Hoi-Commerce this is solved: returns go to our Swiss address and are processed locally.
The highest-reach Swiss marketplaces and niche channels that fit your product range. We identify the best-fit channels for your products during a free potential analysis.
There are no setup or fixed fees. You sell your products to us at B2B terms — our revenue comes solely from selling your products.